Follow-up of Breakfast Cereals

Follow-up portrait of the breakfast cereals available in Quebec (2016-2021)

392 products were listed for this study

In 2021, breakfast cereals for children still contain more sugars than breakfast cereals for adults

Granola cereals have higher levels of saturated fat than other cereals


The results of this follow-up of breakfast cereals show little change in the food supply over the past five years. The most notable change is an increase in the average fat and saturated fat content, which may be attributable to the increased availability of granola-type cereals. Finally, children’s and family cereals still account for one-fifth of the product offering, but now account for almost half of the market share. Children’s and family cereals are higher in sugar and sodium and lower in fibre and protein than cereals for adults.

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The mission of the Food Supply Quality Observatory is to observe and monitor the evolution of the food supply in order to generate new knowledge and to act collectively to improve its quality and accessibility. The follow-up studies carried out by the Observatory aim to monitor the evolution of food categories of public health concern over time. Five years after the analysis of the initial portrait, the breakfast cereal category was analysed again and this report therefore presents the results of the follow-up analysis of this food category.

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The data used for this portrait was collected in collaboration with:

Nutritional composition:

Consumer purchases:

The steps to create this portrait are:

Food Quality Observatory

Institute of Nutrition and Functional Foods (INAF) | Université Laval
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