Breakfast Cereals

Portrait of the breakfast cereals available in Quebec (2016-2017)

331 products were listed for this study

16 g

of sugars in cereals whose packaging targets children

10 g

of sugars in cereals intended for the general population

Highlights

The results of this study illustrate a high degree of variability in the nutritional composition across different product types. In addition, classification based on the information on the package allows to analyze the results from another angle. In fact, areas of improvement are identified, such as for cereals intended for children, whose sugar content is significantly higher than cereals intended for the general population. Finally, changes in sales volumes affect the contribution to the actual nutritional intakes, depending on the type of cereal and the information available on the packaging.

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Full report

In 2014, a feasibility study was published on the establishment of an Observatoire on the quality of the food supply (hereinafter referred to as the Observatoire). The report resulting from this study indicated the need for sectoral and cross-sectional studies to objectively monitor the evolution of the quality of the food supply available in Quebec. To ensure a rigorous and valid methodology, a pilot project on breakfast cereals was initiated, eventually leading to this report.

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Method

The data used for this portrait was collected in collaboration with:

Nutritional composition:

Consumer purchases:

The steps to create this portrait are:

Food Quality Observatory

Institute of Nutrition and Functional Foods (INAF) | Université Laval
Pavillon des Services, bureau 1705 | 2440, boulevard Hochelaga  | Québec (Québec) Canada G1V 0A6
observatoire@inaf.ulaval.ca

© Food Quality Observatory - INAF, Université Laval, 2019